Perception - Market Gravity.docVIP

 PAGE \* MERGEFORMAT 4 Perception - Market Gravity In this highly competitive market environment, the design and development of what products, how to grasp and operation of the market, how to run-off into the sea? Not a product - complex array of market confused thousands of people do not know what Not the price - the price a lot of people in front of bored, Not the channels - even if they are still far away weary shopper hand, feel good, Not a promotion - on the market from time to time filled with cries of new guise, a flash is the thing of the past. Not even a general of the brand - too much so-called brand of no practical significance, because people can not identify with, can not effectively characterize and describe the image and the mood of consumers, so that there is a wide gap between consumers, similar to the so-called brand although the general burn countless money, still struggling with. Most of the business community for many years in product, price, channel, promotion strife with each other in these fields under conventional marketing effort too much. You come to me to fight a war of attrition to fight to play finally wearied but with little success. because we all play to this very familiar with the extent of the long run these companies are adverse to each other strife. Therefore, should not be all of the valuable energy and resources used in the competition. should be some effort and resources into another war - perceived war! Perception is defined as: individual choice, organization, understanding that he obtained the information process. This is the perception of the process, but also constitute the individual consumer behavior and decision-making the first practical basis. We can not imagine the surplus goods of the marine environment in the individual’s lack of inner experience of psychological feelings and things have effective consumer behavior - repeat purchases. So effective means to conquer the market perception of the k