Perspective JLF systems to digital marketing.docVIP

 PAGE \* MERGEFORMAT 4 Perspective JLF systems to digital marketing Mid-Autumn Festival period, the car to walk the North Third Ring Road in Beijing, looked through the window toward the street on both sides, there are signs the two companies wine ads attracted our interest. ‘Mid-Autumn Festival reunion JLF wine’, ‘Mid-Autumn Festival reunion Liuyang River’. In the same section appears similar to the marketing communications demands of language, they represent two wine companies ‘Mid-Qing marketing’ is highly valued. Next, from the Central Television Station and Hunan Satellite TV station, as the two companies on this wine advertising point of view, both in the media choice or delivery time, this two wine companies are very close. Almost ‘JLF’ ads where they occur, ‘Liuyang River’ on such matters as where they occur. The former play ‘Mid-Autumn Festival reunion JLF wine’, the latter playing ‘Mid-Autumn Festival reunion Liuyang River’. The spread of a similar appeal to the Mid-Qing wine marketing, has added its highly competitive market environment. In fact, whether it is ‘JLF’ or ‘Liuyang River’, two wine companies are derived from Sichuan Yibin Wuliangye Distillery, the quality of their wine are fully quality assured. However, first Mid-Autumn Festival Qing similar marketing tactics and choice of forms of communication appeals Queba insiders outsiders who Gaode ‘Mengmenglonglong’. Today, whether it is liquor, wine, beer, wine, or health care, in fact, faced with almost all wine ‘homogenization’, homogenization, and many other marketing mode confusion. In particular, to bring a marketing model ‘homogeneous’ problem, almost wine industry, the operators have to seek a breakthrough in strategic issues. Today, in fact, wine competition, innovation, change, despite the various manufacturers to be very accurate picture of the future is very difficult to know, however, the role of industry in different companies are trying to explore the path leading to the win bu