Pharmaceutical chain drug sales fluctuations in the distribution of the program under.doc

 PAGE \* MERGEFORMAT 9 Pharmaceutical chain drug sales fluctuations in the distribution of the program under Turning to the development chain, distribution is not open around a topic, with an increased number of pharmacy chains, China’s pharmaceutical chain enterprises young have never encountered before the problem will start to appear - how in the increasingly fierce competition in the realization of the interests of maximization, how the sea in an increasingly meager profits of the business to design the most efficient distribution program, a test of chain pharmacy managers. Pharmaceutical distribution chain at this stage in program development, often there is a considerable blindness, usually what is required pharmacy drugs, distribution center on the allocation of what is, but due to differences in chain drug stores located in different geographical, that is to the people within the age structure of , income levels, spending habits, living habits, heart factors, different from drug sales structure, sales volume is also different. As the manager of every pharmacy chain, due to constraints, are often not the overall holistic perspective, they often focus on their goods and shops furnishings, display, often want their store inventory of drugs as possible, even if the sales The slow growth or even declines also do so. As a result, in the chain stores gathered a large number of stocks, taking up an enterprise with limited resources. At the same time, some pharmacies sell certain drugs are highly volatile, often in short supply, to the distribution center to delivery or there are stock-outs occurred please manifest the occurrence of the phenomenon. Although the distribution center on the information management system, and because communication is not all over the smooth, or not related to individual pharmacies to analyze the data in a passive situation. Headquarters of the pharmaceutical chain is concerned, the situation is very embarrassing when the one hand