Pharmaceutical companies Extension- identify the core competencies Point.doc

 PAGE \* MERGEFORMAT 5 Pharmaceutical companies Extension: identify the core competencies Point The pharmaceutical industry is a policy-oriented obviously, are more government regulation of industry. As more and more pharmaceutical companies are looking for a breakthrough growing bottleneck method. Associated with the pharmaceutical industry, to the extension of choice for many pharmaceutical companies. I wrote an article from the industry point of view of integration discussed in the direction of pharmaceutical companies an extension of the problem. This writer would like to talk about the pharmaceutical companies within the enterprise point of view how to achieve such an extension. Compared with the related industries, pharmaceutical companies in technology, science and technology content of products and brands, professional aspects, such as with the more obvious advantage. I believe that pharmaceutical companies existing strengths can be divided into three levels, the diagram is as follows: A, the core advantages of points; B, comparative advantage point; C, the industry vantage point Advantage is an enterprise in the pharmaceutical industry has available, competitors or other enterprises in the short term benefits are hard to copy. Advantage has all too often have a relatively clear point of interest, such as Yunnan Baiyao in bleeding, promoting blood circulation field advantage. An extension of the core interests of the point of the product consumers are most receptive to such an extension is not only the resources of enterprises make full use of existing brands, but also the risk of the smallest, the highest success rate approach. If a large number of consumers Yunnanbaiyao letters, inspired by the effectiveness of the product extended to solve the bleeding gums bleeding, the launch of Yunnanbaiyao toothpaste was a huge success. Zhangzhou Pien Tze Huang Pharmaceutical Co., Ltd. is also listed in 2005, an extension of Pien Tze Huang toothpaste, but bec