Pharmaceutical enterprises training for dealers.docVIP

 PAGE \* MERGEFORMAT 7 Pharmaceutical enterprises training for dealers Marketing chain of dealers is a very important part, we should attach great importance to the management of dealer to dealer as the company’s strategic partners to strengthen the training of dealers. First, the main contents of dealer training The purpose of the dealer training to enhance trust in the company’s distributors improve their marketing standards, expansion of sales of the company’s products enhance the company’s marketing performance, the establishment and distributor of stable and lasting strategic partnership. Around that end, the company’s dealer training should primarily include the following aspects: The training process should first introduce to the dealer is the company’s image, the company’s corporate culture, the company’s brand, the company’s personnel quality, the company guarantees the sustainable development of the factors. All of these, the main purpose is to build trust and establish confidence, which is the basis of dealer training, but also distinct from the general practice of competitors unique. In this regard, we must just right to use the company’s brochures, internal publications, the company in the important medium of the relevant reports, the company’s classic marketing case and so on. Research should focus on introducing the technology company’s products rely on the company’s products unique, or unique effect, establish a good market position, in order to distinguish it from competitors and their products. At this time, should focus on introducing the company’s products features, advantages and benefits to give dealers as much as possible to avoid the expense of belittling rival product introduced to promote their product characteristics, way to encourage dealers bold marketing the company’s products. In carrying out the training of the dealer, make sure to do adequate market research to understand the local price levels, formulate a set of m