Perspective Pulse.docVIP

 PAGE \* MERGEFORMAT 20 Perspective ‘Pulse’ China’s beverage market, after carbonated drinks, bottled water, tea drinks, and fruit juice drinks in 2002 after the development in 2003 ushered in the era of functional beverages. Experienced a ‘great time’ test, health, sports, health care has become the subject of greatest concern to people. At this point, the introduction of functional drinks just to meet people’s needs, so that functional drinks in 2003, a rapid growth. New on the market in 2003 many large and small, functional beverage brands, coupled with these features the added value brought their own drinks, so that the fierce competition in the beverage market had intensified. While most advantage of the functional drinks brand in the Game of ordinary beverage did not seem like very much. To Queer and orange, as represented by fruit juice Season to continue leading. But by Danone’s Robust company developed a new generation of health drinks - the pulse is a major bright spot in 2003, the country side of city, just off the shopping fever in one fell swoop into the domestic beverage market, the most eye-catching products. Fluctuation in the market retail price should be higher than other ordinary drinks 0.5-1 yuan, even if such a product is still in short supply. Pulse’s performance greatly exceeded expectations Robust group, but also excited about all of the dealers - not only in its earliest pulse positioning a market penetration of the fire, but also in the 23 markets crazy hot up. This summer, at the national level market, the streets everywhere 600ml bottles filled with blue big mouth, pulsating as the younger generation and students, the new favorite family. 3.5 per / bottle price, is already high consumer goods, but, like in Shanxi, Shanxi, Gansu, Liaoning, Hebei, Jilin and other provinces of the 23 markets out of stock. Are difficult to predict the hot summer, so that the country’s dealers are in a state of such goods, Beijing, Tianjin, Chengdu, Jin