Pharmaceutical giant to enter the day of is happy- Is the worry-.docVIP

 PAGE \* MERGEFORMAT 18 Pharmaceutical giant to enter the day of is happy? Is the worry? Preface Once upon a time? The domestic daily chemical industry, or foreign-funded international giants and domestic competition, dominated by medium and small capital, foreign giants with unmatched financial strength and brand heritage, and access to basic position of monopoly industries, has been leading Japan-based consumer trend. The local daily chemical enterprises have been to survive in the cracks, aiming at the international giant, the remaining small living space, the use of market segmentation and differentiated competitive strategy for bankruptcy, despite a certain degree of living space and market share, there are some enterprises did to the international giants created a lot of pressure. But, after all, as a whole, the domestic Japanese enterprise as a whole in a relatively inferior position. Ultimately, the strength and heritage is the brand development of deadly short board, the international giant, solid financial strength and long-standing brand heritage is not a short-term local enterprises able to keep them comparable to be the first to survive, and later developed into the basic strategy of the local daily chemical and competition in the international giants in itself presents its own the underlying problem. 平地一声雷 in recent years, frequently heard domestic pharmaceutical giant to enter the day of the news, they see a lot of pharmaceutical companies have begun to develop cosmetic products, there are already a lot of ads to appear on television, newspapers and many other media, For a time, the concept of drug and beauty day at home-based wind and water, to form a fresh new force. So everyone is looking forward to, with giant pharmaceutical companies strong financial strength and brand resources, re-use, or, daily chemical industry, the competitive situation will change, pharmaceutical companies will be the new force in daily chemical industry,? Drug sto