Pharmacy marketing trends in 2010.docVIP

 PAGE \* MERGEFORMAT 4 Pharmacy marketing trends in 2010 First, after the spring after the pharmacy people began a hard year for the business day. First, the experts give us analyze, in 2010 the pharmaceutical retail environment is kind of how? Pharmaceutical retail market this year there will be a how kind of performance you what this drug is expected to retail market? A: In the new health reform efforts in place to promote the rate of farmer-friendly policy to strengthen the macro-environment, the pharmaceutical retail market in general is more difficult, the more open the more intense competition. Retail market will look at trends: selective and brand products and manufacturers to enhance cooperation in fact, diversification will further sustainable development become the norm, the price war is no longer a major means of competition, species differences, differences in management and not daily work will become the trend, pharmaceutical care will become a major means of competition , M amp; A will strengthen the regional purchasing alliances will further develop the retail, medical pharmaceutical sales will be toward the service-oriented culture in the direction of member loyalty, retail consulting services also will be the rapid development of the year. Second, in this environment, pharmacy operators are planning to do this year, should be “additive” or do “subtraction”? Why? A: I still advocate that a pharmacy can sell drugs to retail stores, but due to rapid expansion and strong group in a big city needs to do, we must insist on a shop in a policy approach to business, that is, according to the store where the shopping district customer groups constitute a district, make the appropriate choice of business location and, therefore, can not simply do the addition or subtraction. district for diversification, the addition should be made for specialization, it should subtract. but overall the new health reform the impact, should do the addition, rapid im