Pharmacy Massing (base amount) category five principles strategy to build.doc

 PAGE \* MERGEFORMAT 6 Pharmacy Massing (base amount) category five principles strategy to build The so-called body mass category (or called base amount is the author of reference architecture category Massing (length and width of a building the size of high-volume, sales volume is used to refer to the pharmacy already existing, and the sale of more normal category. Body mass category, mainly refers to the treatment and care required, the most common, the most common product category. Is the pharmacy OTC products in a variety of sales and health care products, etc., are the advantages of our ancient pharmacy category, I think, its so called pharmacy drugstore, because we are fully medicines, pharmacies body mass basically have to build complete. Determine body mass category criteria: is the introduction of this product category, and pharmacies are selling drugs category whether mutual substitutes, if the introduction of a so-called new, its functions, indications, dosage and other aspects of the shift in the relationship with the original drugs that the newly introduced category sales is good, the traditional base volume category sales will drop. then this new category is massing category, such as you introduce a special effects and the main push of cold medicine, other treatment of cold product sales is bound to be the introduction of new cold medicine alternative and this cold medicine is massing category. The drugstore chain incremental category is not an existing sub-category or sub-category of the essay category, namely the newly added category. Introduce incremental category, sales and profit for the pharmacy is doing addition and do incremental as long as there is on the sales turnover, the net increase in gross profit, there is no substitute for each other’s problems, do not compete with the traditional consumer base amount category. Since pharmacies body mass category has built, whether it can adopt it, the answer is definitely negative, categ