Pharmacy-dimensional price attention to those beautiful trap.docVIP

 PAGE \* MERGEFORMAT 5 Pharmacy-dimensional price attention to those beautiful trap With the gradual deepening of new health care reform, more and more companies focus on the hospital’s pharmaceutical industry targeting the relatively low threshold of OTC areas, further exacerbating the terminal pharmacy’s competitive landscape, many places even the competition can be described as tragic. From people to create a large pharmacy, “pharmacy cheap” format since the price war seems to have become the majority of pharmacy the only means of attracting customers. fiercer price war so many industrial companies and brand on pins and needles in circulation, have launched a price-dimensional channels and terminal activities. a lot companies made a lot of initial results, but I believe that there are some pitfalls which need to be strengthened. Today, no one should question the pharmacy will value the importance of peacekeeping, but the price of the work specific to the dimension of them, many companies during the operation it will inevitably fall into some traps. Trap one: the development dimension of the complete reunification of the national price standards Price of many companies to develop standards for peacekeeping, not based around the consumption level and the company’s products are currently over the price to develop flexible pricing standards, but stressed that the so-called a game of chess country. The end result is: Beijing, Shanghai and Guangdong line City-dimensional standard than the local price of the actual selling price is lower, and some underdeveloped areas of the dimension value standards are too high. I think: to develop the basis of geographical differences in the relative price of a unified and standard dimension of flexibility, can help the country effectively to the implementation of policy across the board is certainly unrealistic. Trap II: San pharmacy chain store the same treatment and social Although the results of speaking, the fund