Pharmaceutical Gome - david rule.docVIP

 PAGE \* MERGEFORMAT 25 Pharmaceutical ‘Gome’ - david rule When the other provinces and cities in the sufferings of the vast majority of pharmacies pay parity sun and the moon, Beijing’s first parity rule Dewei drug supermarkets here it is sunny, nice view. From March 2002 the first store opened Dewei rule in less than a year has opened five stores, to the post-Spring Festival has reached seven stores, with a total turnover of nearly 100 million yuan. Dulwich governing a large pharmacy, general manager of Beijing Zhang W, said a conservative estimate, to the end of 2003, Dewei drugstore chain rule will reach 15, and may reach 20, according to the current business conditions is estimated that in 2003 Dewei governance total turnover is expected to reach 400 million yuan. And Beijing’s largest annual turnover of a pharmacy chain was 1.8 billion, but it has 180 stores, same-store average annual turnover of only 100 million, some of the shop’s daily turnover of only two 1000 money, day turnover 20,000 yuan already regarded as a good store, and in the Dewei rule on turnover of 2 million restaurant is to be eliminated. February 11, 2003, this reporter to Dewei rule live interviews, as of 15:00 minutes Dewei day rule the East Fourth Ring shop turnover has reached 150 thousand. Features from the above point of view, governance has become a successful operation Dewei cheap pharmacy live specimens. Pharmacy price war ready In March 2002, when the Dewei governance in order to ‘average price 25%’, ‘drug supermarket’ concept and a new image appears in the Beijing market, Beijing’s peers is not very bullish on, there were gloating ‘wait and see , had not half a year, stays up to one year, Dewei governance must close ‘. Today, the Dulwich governance operating results and growth has been to give consent. In Dulwich governing a large pharmacy, even a sandstorm days and rainy days, it did not stop the surging flow of people - here, the flow of people crowding the extent th