Pharmaceutical and distributor of interactive marketing.doc

 PAGE \* MERGEFORMAT 10 Pharmaceutical and distributor of interactive marketing Between the pharmaceutical and pharmaceutical companies is in fact a community of interests, carved in the pharmaceutical industry chain are upper and middle reaches of the industrial chain, have their own division of labor in different industries and functions. This division of labor and functions of the different sectors, and can not hinder their pursuit of each other’s profits from product sales goals. Pharmaceutical companies through product development, production and marketing of the products obtained upstream industrial profits; commercial pharmaceutical products through the agent or distributor to obtain a reasonable commercial profits from product sales. Pharmaceutical agents or through self-built offices, with the help pharmaceutical companies to distribute pharmaceutical products, the establishment of the hospital sales channels, OTC pharmacy sales channels, the third terminal sales channels. Pharmaceutical industry chain belonging to the middle of the commercial pharmaceutical market in the early development, maintenance and management of mid-and late occupy an extremely important role. How to interact with the pharmaceutical business with, how to erect interaction between vendors marketing platform in the industry chain to play their respective roles and functions and roles, to play their respective advantages in the industry chain and status. Interact together to develop, maintain and manage the downstream channels (hospital channels, OTC pharmacy and the third terminal drainage channels) do? I think this is the industry’s concern to senior management peers and frequent topics of discussion. Interactive integration of the companies respective strengths and exploit their own industrial chain division of labor and functions of the advantages of mutual cooperation, mutual cooperation, to jointly develop, maintain and manage the downstream end channels; launched a series