Pharmaceutical brand value Channel model of rapid change and practice of.doc

 PAGE \* MERGEFORMAT 26 Pharmaceutical brand value Channel model of rapid change and practice of 1, what is the value of pharmaceutical brand rapid change channels? Pharmaceutical brand value of rapid change is the Medicinal and Edible access (MF-Stone) policy research institutions, China’s pharmaceutical investment business conducted in-depth study, the proposed new marketing strategy. Pharmaceutical industry brand value, rapid change channel, now the concept of integrated marketing, service marketing, database marketing, one to one marketing, brand marketing, and so the essence of China’s pharmaceutical investment business of guiding significance of a proposed marketing Gong Lue. Pharmaceutical brand value of the channel link speed change channels include: variable speed products, the brand value chain, market value of the variable-speed chain, consumer value chain of three main components of rapid change. In this three-speed variable-chain formed by rapid change channels, there are three basic operation of the corresponding box: Gonglue product’s brand-speed change operation, CRM (customer relationship management) applications and FM (Services Marketing) One to One Marketing Operation Box . The product brand value chain refers to the rapid change from the usual efficiency to meet consumer demand to provide to meet customer needs StrategiesChinaInc brands of rapid change channels. It is the rapid change of the entire pharmaceutical value of the brand’s primary channel link refers to the introduction of the product, packaging, and selling points of the second mining of existing products based on the efficacy of the brand integration, in order to achieve the effect of the introduction of Products packaged into their own businesses and to meet market needs StrategiesChinaInc brand. Upon the completion of brand value, variable-speed, it entered the market value of the speed change channels, in this channel, we set the replacement box is (customer relationship