Philips- patent winning business prospects.doc

 PAGE \* MERGEFORMAT 7 Philips: ‘patent winning’ business prospects ‘This is not the patent expansion! ‘ The face of people each year for the Philips patent application number from five years ago, 1000 to the present 3000 patent resulting from this change expansion of doubt, Philips Intellectual Property amp;amp; Standards (IP amp;amp; S) chief executive Ruud J. Peters stressed the Road: ‘We are not trivial to apply for a patent, on the contrary, in the annual submission to the IP amp;amp; S’s 8000 invention, only 3,000 will be used to apply for a patent. Since each patent application is enormous amount of overhead, so we each invention patent is valuable! ‘ At the same time, Philips CEO Gerard Kleisterlee the world have to stress that, ‘focus on the market does not mean do not engage in manufacturing. However, we have registered hundreds of thousands of worldwide patents, but not much profit, because we have done well in marketing than competitors. ‘ September 14, Philips will be the world’s eight most important markets has launched a new brand image, China is one of them Kleisterlee expected in the coming years, the Philips performance in China is expected to achieve double-digit growth. After 2007, revenue in China, Philips is the world’s income should be accounted for 1 / 3, from the current 7.5 billion U.S. dollars to 12 billion U.S. dollars, thereby replacing the U.S. as the largest market for Philips. In line with this goal, Philips is trying to turn attention from the past focus on manufacturing to marketing, up, they have been respected ‘patented winning’ strategy and there may be changes. Patent Strategy Philips now holds about 100,000 patents, 2.2 million registered trademarks, 11000 designs and 2,000 registered domain name. All Philips, Philips Intellectual Property Rights by a group of intellectual property rights institutions to apply for and management of the Group’s intellectual property rights institutions in 23 offices around the world,