Pharmaceutical companies in the end which pin to tie bleeding-.doc

 PAGE \* MERGEFORMAT 16 Pharmaceutical companies in the end which pin to tie bleeding? There is a saying called: “To get rich, engaging in medicine”, the first two years did the achievements of the pharmaceutical industry one after another million millionaires, although recently there are “dark horse” constantly sprang, but now is an unavoidable fact: It is now drug marketing more difficult, because of course many, such as self-discipline, specialist hospitals, pharmacies cheap, advertising cost has shrunk, the market oversupply, consumers mature and rational and so on. Drug operator’s own love-hate relationship of advertising, more than a “painful experience” , so some people made up such a jingle “do not advertise is to die, advertising is seeking death,” “difficult advertising” only “drug difficult” aspect. Whether from the “tabloid era” to the “media hype “, or from the” era of free clinics “to” meeting times “, in short, pharmaceutical marketing itself a lot of new changes, the so-called” medicine, such as chess City Council new “indecent drug market, rise and fall, ever-changing, but the fine pondering there are rules to follow. The author summarizes the current drug market has the following characteristics, it is recorded in the next Speak up. First, the good feel of bamboo shoots Hong Hill, Hill is the root Hong shoots about the efficacy of drugs Recently the newspapers and out of a “Yi gold”, pharmacies and some Tony medicine, folk medicine has a rage. In recent years Tibetan, Mongolian hot in many parts of the country, in addition to “foreign monks chanting” effect to give consumers who desire and attempt to experience new, effective, and is effective should be the root cause. experienced pharmaceutical marketers Liwu Jing said: “Drugs is a special commodity, its only effect of the core. and the daily use of different, its after-sales service, brand value adhesion is not much. In the past we used to make up for drugs effective service deficienc