Phoenix Satellite TVs brand cube.doc

 PAGE \* MERGEFORMAT 10 Phoenix Satellite TV’s brand cube Can not imagine, if not engaged in the media industry, a seven-year history since its inception, however, the annual turnover of around only 800 million of foreign TV media, can so quickly in the Chinese-speaking viewers around the world and establish a distinctive image and brand to . More importantly, it always have to play such a role - a global Chinese-language satellite television station. It is called Phoenix. March 31, 1996, Phoenix Satellite TV broadcasting officially launched by the ‘today’s Asia,’ and ‘Hong Kong satellite TV’ each accounted for 45%, Bank of China unit Huaying International Group holds the other 10% of the three co-founded Phoenix Satellite Television Co., company operating in the original ‘Hong Kong Satellite TV’ In addition to Chinese language programs outside of Taiwan, Liu Changle, Chairman of the Board and Chief Executive Officer. Although Hong Kong had satellite TV in China already has more than 3000 million customer base, but the only one of Hong Kong’s Phoenix all day and night 24 hours a day in Mandarin broadcast television stations, ‘change flags’ later, in the risk of large, competitive television media market, Phoenix as a non-powerful media, we must start looking for a brand rely on the road. From a sense, this means starting from scratch. From the perspective of game theory, the risk of innovation will be the Phoenix this new forces emerge the best strategy to win market share, roughly the same it is the only way. But from that point on, an understanding of the Phoenix in the next 7 years in risk-taking and innovation is not difficult, difficult, so far, the Phoenix range of risk-taking and innovative strategies to win the obvious success. Creative Logo Logo is a commercial television station the identity of the most important, while Phoenix’s unique perform household station logo to every person who ever seen have left a deep impression. It appears that the Ph