Pharmaceutical companies to break a fixed Marketing Thought.doc

 PAGE \* MERGEFORMAT 27 Pharmaceutical companies to break a fixed Marketing Thought The face of medical reform, the impact from foreign pharmaceutical companies, China’s pharmaceutical companies to compete only a breakthrough in the plight of a breakthrough mindset, doing new marketing taste the competition in order to highlight the advantages, in order to enable enterprises forever and development. The current pharmaceutical market is highly competitive, product homogenization serious, marketing also identical, enterprise development is faced with an important transition. From the market innovation, strategy innovation, product innovation, marketing innovation-pronged approach can really be a breakthrough in the plight of an effective means of competition. The business model innovation, strategy, innovation is a most viable and most competitive advantage of innovation, pharmaceutical companies can truly have one’s own blue ocean. I have engaged in pharmaceutical business has seven years of pharmaceutical marketing models, there are some thinking and discussion follows. 2007 is a drug to change the New Deal, the State Drug Administration of the high-level corruption ﹑ drug safety incidents occur frequently, and consistently high drug prices to the government and drug regulatory agencies have begun to Tracing the source from the source to find ways and means of management. And thus a fundamental solution to ‘the masses difficult to see a doctor of coverage’ reality problem. Therefore, strict medical supervision will be the pharmaceutical industry after China’s long-term tone. In his government work report Premier Wen Jiabao clearly stated: To speed up the reform and development of health, focusing on building urban and rural residents covered by basic health care system, the focus of this year and do four things; the same time, food safety special rectification vigorously and comprehensively put the pharmaceutical the market order, protect the people’s food