Pingdingshan City Tourism Marketing Analysis and Strategy Study.docVIP

 PAGE \* MERGEFORMAT 13 Pingdingshan City Tourism Marketing Analysis and Strategy Study [Abstract] Pingdingshan City tourist attractions planning framework has been formed to develop the blueprint has been basically established. Should be said that planning based on the city’s scenic spots and characteristics of tourism resource base, reasonable layout, point, line, network structure clear, specific ideas for the city’s tourism resources to further integrate and highlight the characteristics of set the tone. But Pingdingshan City Tourism Marketing feature not yet have a clear positioning, a lack of complete brand image design, which is Pingdingshan Tourism Marketing is an important problem demanding prompt solution. [Keywords:] tourism marketing; marketing strategy; marketing innovation; promotion strategy 1, Pingdingshan Tourism Resources and Development Survey Pingdingshan city is located in south-central Henan Province, Songshan centered in the Central Plains to civilization and the origins of Chinese civilization, the core area. A unique blend of location and the North-South climatic conditions, a long history and culture of thick, in order to nurture Pingdingshan rich tourism resources. Pingdingshan advantage of tourism resources can be summed up as ‘mountain, soup, lake, temple’. Pingdingshan is 800 years Funiu Mountain East portal, Shiren Mountain (now renamed as Yaoshan) is the heart of scenic mountains, one of barberry, Funiu Mountain typical tourist resources, such as alpine granite peaks, canyons cliffs, Longtan Waterfall , the original secondary forests such as in Shiren Mountain (Yaoshan) is the most concentrated, the most prominent. Pingdingshan in Henan Province’s most resource-rich hot springs area, Lushan, Yu Chau hot springs two groups with the water quality is good, Chung volume, temperature high, rich in many minerals Hidden Dragon; Lushan on the soup, the soup, the next Hot Spring stretching Barry, Yu Chau hot springs have the ‘Lin