Pipeline operation mode of operation of rural markets.docVIP

 PAGE \* MERGEFORMAT 12 Pipeline operation mode of operation of rural markets Rural market in the status quo and marketing problems Skyworth Group’s marketing network in the concept, the economic backwardness of the prefecture-level cities, the majority of county-level market and township markets are part of the rural market areas. The rural market distribution network construction mode of the general membership of the wholesale dealers, market development, 1-2 at home in the county regional market wholesalers distributor and wholesaler of the town with the development of township-level dealer network. Skyworth Group, rural markets account for the total amount of the annual return to the vast majority of Sales Outstanding, while the growth of the rural market demand for any one color TV makers can not ignore the new cheese, the manufacturers are putting in a lot of manpower, material and financial resources to plunder, such as the TCL established in key county-level market operations department, Changhong set the region in the county-level market, the Treasury and so on. In contrast to the comprehensive strength, Skyworth three aspects of human property than major competitors, how to win out of the market game in the face of such stiff competition pattern, Skyworth in the promotion of the rural market is indeed facing a huge problem. 1, the operational activities of understaffing. Skyworth in general economic center set up offices in the county-level markets in general non-office operations and management at the county level to the regional market, an office clerk even the management of the operations of several county-level market, although the body lean, but the problems of staff scarcity phenomenon, initiated by the clerk to the distributor’s marketing activity is thus tend to be mediocre form of little effect; the same time, the business operation of dealers employees generally only husband and wife owners, shopkeepers and so on 3-4 people, in addition t