Place domino Qiao push culture plates.doc

 PAGE \* MERGEFORMAT 9 Place domino Qiao push culture plates Background: 19 years ago to 4.96 million yuan in Sichuan Blue Sword started out in 1998, its annual output to reach 50 million tons. To become the largest beer company in Sichuan, the soon swallowed by the second Chengdu, Sichuan Province, the market share of beer, and then all the way to win the Sichuan Zigong, Nanchong, Florida, Neijiang, Guang’an and other places brewery; the same time, powerful Resources in October 1997 to 90 million yuan acquisition of Mianyang, the Asia-Pacific Brewery invested 250 million yuan expansion of the Asia-Pacific plant, so that it Snow beer in Sichuan Province a substantial increase in market share to about 30%, followed by China Resources has entered the Leshan Emei beer plant. China Resources Blue Sword and after some staking their claims and brand positional warfare, the two sides eventually formed an alliance. By the end of October 2001, China Resources together the world’s second largest beer company SAB * Miller and the establishment of a China Resources Blue Sword Blue Sword beer, limited liability company. In the following more than a year, the China Resources Blue Sword invested 100 million yuan from Germany, the United States introduced a full range of brewing equipment and aseptic canning lines and automated control system, a 10-ton launch of the ‘Blue Sword boutique Pure Health’ production lines. February 26, 2003, China Resources Blue Sword announced: Sichuan first pure draft beer bottles off the assembly line. This indicates that China Resources Blue Sword ideas into the ‘era of post-pure raw’, this is bound to make waves in the beer market. However, the market acceptance of this ‘great Pan Xiaozi’ Where is the platform? Crowd turn our gaze to the end of March in Chengdu at the National Spring rum. The annual National rum is the largest in the food industry, one of the most influential business activities, held in spring and autumn every year, espec