Planned three phases.docVIP

 PAGE \* MERGEFORMAT 3 Planned three phases It is a planning era. Great to market planning, marketing planning, product planning, marketing planning, small enough to program planning, wedding planning, party planning and so on, planning everywhere. Gallop in the marketing of the line most of the marketing people, planning ability to become one of the core marketing skills. Master planning can often Fanyunfuyu, gods, the game, the miraculous transformation to create a miracle markets. The author over many years of marketing practice, is also planned out a lot of classic case. Also have realized that the planning is life like. How to plan it? Great planning should be a good shaking up the realm of what then? I believe that good planning, especially the marketing plan, it should meet the following three state, in order to balance better and better, attained name and fame. The first state is planning to do a ‘sun’ in the planning, rather than doing ‘the wind’ planning. You may have heard the story of the sun and wind. The sun and wind bet to see who give way to a pedestrian wearing a coat took off their coats. Feng said that I can, then summon the strength of the 10 strong wind blew a result, the pedestrian is more bind tightly to their coat. Sun said that I can, sunshine, the temperature rose, pedestrians naturally off the coat. A result, the competition to the wind failed. Plan to do the same truth: the planning is to make their own awkward dance sweat, consumers as the audience; smart planning is to allow consumers to enjoy one of the dancing, the planners as the audience. Therefore, planners need to do ‘the sun’ in the planning, not to do ‘wind’ planning. Superb planning allows consumers to willingly participate in, and willingly to pay at emotions, willing to pay the money, willing to whom joy, crazy! The most successful plan is to Mengniu and Hunan Satellite TV side by side to plan the ‘Super Girls’, and created a precedent for China’s grass-roots marketing