Photo by heart filling color ads.docVIP

 PAGE \* MERGEFORMAT 11 Photo by heart filling color ads With the rapid development of China’s commodity economy, known as the ‘smokeless industry’ of advertising, is on board with its powerful vitality of our country’s economic stage. Increasingly rich media advertising, but no matter what form of advertising, are generally inseparable from the language. Therefore, the ad text, the writing is vital. Psychology, believes that the needs and interest is driving a fundamental driving force of human behavior, so writing must conform to the consumption of advertising laws, must identify and mobilize consumers to overt, the potential psychological needs, psychological offensive was launched to attract attention, stimulating interest produced until the consumer desires to achieve purchasing behavior. Specifically, staff from the following aspects: 1, according to the psychological needs of consumers, re-enter, from the office to really look at to start the psychological offensive. Consumer demand is human social life, for its own survival, enjoyment, development of objective conditions to reflect the psychological dependence. Consumer psychological needs are complex, very rich, manifested in the demand for commodities on the main novelty seeking, seeking cheap, seeking quality, brand-name demand and seeking to facilitate the psychological needs, etc., due to various factors, these consumer psychology a result of different human face. Ad Writing should pay attention to their needs, match up, re-enter, focusing on one point less than the rest, expand psychological offensive. For example: well-known British author Somerset Maugham’s new works, which ad text is: ‘a millionaire, the young, handsome, gentle personality, like to work with Somerset Maugham’s most recent works in the same character of the heroine, Ms. friends with it. On the marriage ... then ... ‘ The ad concept is novel, fascinating. What kind of character of the heroine? Fade no mention of advertising