Pharmaceutical enterprises development opportunity.docVIP

 PAGE \* MERGEFORMAT 13 Pharmaceutical enterprises development opportunity As China’s market economy, establishment and improvement of pharmaceutical market competition will become more intense. In the fierce competition, companies want to capture the market and gain sustainable development, we must pay attention to customer needs, to study the new situation and changes in consumer demand, the law as a starting point for entrepreneurial activity, throughout the whole process of business activities and ultimately available to meet customer needs for products and services. Thus, the emphasis on customer research, and use it as guide innovation and implementation of modern marketing strategy is a modern pharmaceutical enterprise survival and development. Focus on customer needs A clear market direction In 1997 the author found that consumers are most concerned about drug efficacy, but also very concerned about the safety of drugs, formulations and the use of methods and other issues. They are more willing to choose a painless and easy to use the drug dosage forms, such as oral agents and topical preparations, and the choice intramuscular dose and intravenous agents have a certain pain to very few. In the oral preparation, consumers preferred to use a more convenient once-daily long-acting oral preparations, followed by capsules, oral liquid and so on, reflecting the consumer should not only good medicine, but also not bitter medicine tendency. In the indications under the same conditions, choose the traditional Chinese medicines accounted for 55%, Western formulations accounted for 11%, after further analysis of the reasons the investigation found that the vast majority of respondents choose Traditional Chinese Medicine Traditional Chinese Medicine of the toxic side effects than the smaller westernSome . In the 100 cases surveyed, only the l cases that the drug mainly affected by the impact of advertising shows that consumers present a comparatively large numb