Pharmaceutical enterprises are faced with confusing marketing.docVIP

 PAGE \* MERGEFORMAT 7 Pharmaceutical enterprises are faced with confusing marketing In recent years, with the introduction of a variety of industrial policy, pharmaceutical industry, the homogenization of increased competition, joint ventures and foreign pharmaceutical companies to enter and the new medical reform implementation, the entire pharmaceutical industry has entered an extraordinary period, the industry laments the market is difficult inDo . In fact, China’s pharmaceutical market is in a boom and bust of the policy adjustment. Large number of pharmaceutical enterprises in China, product homogenization of severe market environment, marketing From EMKT. innovation becomes extremely difficult, market-leading time is shortened, success stories often become obsolete. In this situation, how to deal with drug marketing in the market predicament, seeking an effective strategy for breaking storm, many pharmaceutical companies have become top priority. The author believes that the confusion faced by pharmaceutical companies is mainly the following aspects: Pharmaceutical companies thinking of marketing difficulties According to GMP certification for production, storage and management of the transformation, the one most enterprises are still in temporary product structure is irrational, the low value-added products, operations and market development funding constraints and weak state, the fierce competition in the market for bankruptcy the dual test of the internal and external problems. How to survive financial difficulties? How to improve sales performance? Stick in the end in the primary market, or into the 23 Heaven and Earth to get around the market? Is to continue to declare a large number of fake pharmaceuticals low-price competition, or development of new medicines through the differentiation develop and expand market reach, or through the commission process to resolve production capacity idle? Many drug companies searched ineffective. Into the ter