Planning and control about the brand thinking.docVIP

 PAGE \* MERGEFORMAT 8 Planning and control about the brand thinking That the brand can not leave the business thinking and research, so here I am thinking and research from the business began to expand the brand thinking and discussion. First, the thinking and research on business The definition of business: corporate investment through the creation of people want to keep subjective value of assets of economic organization. According to investors, the purpose and operation of different means, the general pattern and there are three types: First Industrial Investors, which is typical of many small businessmen, to buy land, buy equipment, construction of plant production products, earned by selling products taken to achieve profits rolling development, which is that “buy chickens to sell eggs type”, the second is a financial investor, which is slowly growing in the rich second generation, they do not want to father’s traditional industries, and want of interest do not want to have done so tired, like light-hearted, they are not interested by buying their own market-oriented projects, through their own efforts to make this project and develop the market and then sell the enterprise market, and then go looking for new similar projects, this is the “buy eggs Maiji type”, third is securities investors, which means the sale of products by way of sale of business people, by virtue of their keen sense of smell, according to market prices, 通过 buy low the mechanism of high selling profitable purposes. This is the “buy chicken Maiji type.” I want to say here is that regardless of which type, are inseparable from the “chicken” on the “chicken” carefully nurtured, the “chicken” healthy growth, the “chicken” to become familiar with is the basis and premise. This is not from the opening of a “chicken”, the core elements of growth. Here there are three core elements: First, technology model, which means that this project can solve practical problems, but also have bet