Planning the basic method of market promotion program (below).doc

 PAGE \* MERGEFORMAT 15 Planning the basic method of market promotion program (below) Right path and bypass The key to winning the war is the game, that is not taken into account with the opponents the means (perhaps no idea what this means, may have been aware of this means, but when the other party will use to beat him by surprise. Therefore, in the marketing In addition to conventional methods of planning means, and sometimes also need to meet some unconventional methods. The so-called unconventional way to break through conventional and innovative way, the now rarely used but to achieve the objective of the enterprise market to promote the role of very that way. These methods, although not the mainstream way of marketing, but for some customers (regional role was, and these customers (target markets throughout the region have a huge impact value, so many of these methods as a special, stage and partial use of the means exists in the whole promotion programs. For example: Virgin Atlantic buffet-style special ticket promotions activities. Ostensibly, this is an off-season promotions, and in fact, this is a self-image of the promotional activities, such promotions may not be how much the company’s promotional profits, but he has attracted the (manufacturing customers, media organizations and other relevant groups, attention, media coverage, media organizations of the comments, the customer experience, and other opponents to follow the chain reaction in this series, the Virgin won the world’s eyes and voice, to let more people know the Virgin, and then the rapid accumulation of a potential customer resources, once a company to promote a genuine promotion for the purpose of the company and its competitors will be deeply felt the accumulated the value of potential customers. As another example, when some new product is launched (mainly those of non-public consumer goods, in order to use the shortest possible time to eliminate customer instinctive suspicion