Play more than a heartbeat!.doc

 PAGE \* MERGEFORMAT 7 Play more than a heartbeat! Right now, on the topic of Beijing real estate advertising creative lot, and we hear nothing more than mind is the following two categories: First, some customers used to say, I do not care what the ideas are not creative, you give me the design of the ad images must be attractive, it is best to see an advertisement on the pick up the phone; content as possible, preferably oneadvertisement on the I would like to have to finish. The second is often discussed in the industry are today’s real estate advertising, a lot of the content of neither deep nor a good plot, but a strong sense of design, form is very out of place only, so what creative advertising to speak of. In fact, the opinion itself is only one problem: in the end is the form more than creativity or innovation over form? The root of the problem is that many have even ‘experienced’ ads often caught in a misunderstanding, in their view, have a profound meaning, or the novelty of the plot, or a pun meaning, these are worthy of that ‘creative’ ! For which ‘creativity’ in addition, often scoff Worse still, the one concept in reference to a ‘no good ideas go go die’, to skewer this ‘forgetting phenomenon’. Indeed, the Beijing real estate advertising in the form of a few years to play the wind pattern of malpractice, some advertising companies are more based on ‘the form of masters’ itself, which makes the bureau outsider often at a loss, but these companies not only did not ‘dead’, but also live moisture flavored, especially by certain customers Fengruo VIP, esteem for me. Extraneous to say, this ‘senior advertising’ and Peter ‘the form of masters’ to the market if the saliva war really called the two tigers fight, it truly beautiful. However, the two are ‘fighting’ not see it herself in! After all, things have to have an explanation. In our view, does not matter the form and creative competition, the form of this is a kind of creative! One is a kin