Playing the weak and strong end guerrilla warfare.doc

 PAGE \* MERGEFORMAT 4 Playing the weak and strong end guerrilla warfare ‘Soldiers uncertain situation, the water has no fixed form’ never Hengqiang no constant weak as FMCG is concerned, no matter how strong the brand strength, product strength and more hard to determine success or failure of the product life and death must be the product to become the currency of victory land, must be in the terminal. As the war as a symbol of victory against the two sides are often on the ground occupied by the infantry, who is the only banner that region into the battlefield to fight a temporary victory in history, large-scale air support, artillery cover, quickly advancing to Cuikulaxiu momentum to seize the target location, however, beaten and killed after entering street fighting, was to re-loss are also many which is why some brands in the first-line market swagger and often injure birds in the regional market, the base is still strong regional brands, cause of the moisture of life. Homogeneity in the product so serious, how to laugh on the first-line brand bombardment, so sit back? Hard! Brands, have air superiority, ground advantage, fire superiority, logistical advantages I did not calculate the regional brand new way out. In actual fact, David and Goliath has always been the champions of the revolutionary masses. Fight for? Terminal. In the regional market, a particular channel, take the enemy advances, withdraw (terminal display costs, invading (increase sales profits and improve recommended strength. The enemy retreats into the (high-quality display. Send m sweep hospital) to build fortress households. Do not underestimate the fortress family, Barry interspersed with the Eighth Route Army, fighting behind enemy lines, if there is no bastion of households can be said to be difficult logistical support, such as distribution customers distribution, a user may route a few forts on the distribution costs out of other customers as profits into the bag for s