Poet and peasant.docVIP

 PAGE \* MERGEFORMAT 6 Poet and peasant ‘Coca-Cola marketing revolution’ this book, let us feel a chief marketing officer and consultant of the extreme difference: It is not epoch-making genius but a skilled spark rigorous logic and analysis; is not a magic wand-style spin gold from straw but focused instead on the scientific nature of marketing and investment returns; is not a flashy form of expression but rather a return to simple business principles into ... ... SERGIO ZYMAN voiced in this book, I’ll wait for the voices of marketing staff, this is our marketing - we sincerely love the cause! This is a master of the era of flying, along with the various myths about marketing. ‘Ideas king’? , ‘Master plan’? ... ... You see, this more like a footbridge handle and a spout. ‘China’s actual sales the first man’? , ‘China’s eminent marketing’? ... ... You see, this multi-star performances like the poster? Let’s go back a number of simple and rustic bar business principles! Marketing should make a sale! Marketing should be able to make money! Marketing is neither mysterious nor a miracle! In 2002, when we together with some friends to write a magazine supplement marketing manager for ten years ‘20-bit multinational expedition recorded ‘time, they aspire to and consulting industry, the so-called’ real marketing experts’ completely draw a line. Indeed, the industry really need a genius ideas and inspiration, but our understanding of marketing is not limited to this. We see the attitude of marketing practitioners, he must be a combination of poet and farmer, he established the poet’s creativity and passion, but also has a down to earth farmers. And, we believe that the Chinese market at this stage, perhaps ‘farmer’ is a greater need - they think in real life, marketing is much greater than the scientific nature of art, no one wants to be successful marketers have had to adopt a systematic, logical manner and put into practice. What is the ultimate goal of ma