Pointing the Chashan of- Guizhou tea with how dignitaries-.docVIP

 PAGE \* MERGEFORMAT 4 Pointing the Chashan of: Guizhou tea with how dignitaries? Guizhou tea natural beauty and unique flavor, variety is very rich in resources, Guizhou tea moves frequently, made a lot of honor and was a significant progress but it the bustling’s Guizhou tea, did not fully release the “expensive” to “ the adverse blade “,” OEM “coming out, the price is low, the dilemma remains widespread radiation weak. From the development trend of China’s tea industry, Guizhou tea still need to find the powerful forces of “change” the tea market, the consumer angle, progressive “elite” in an orderly manner to promote tea brand, tea brand really into the brains of consumers . “Dignitaries” tomorrow, today “positioning” Today, Guizhou tea in the country already have a certain amount of popularity and reputation, but because of the difference is not obvious, fuzzy brand positioning, brand influence is far from being able to support the entire tea industry in Guizhou and related extension industry. Consumers to buy is “different”, recognized good quality, unique, strong brand differentiated goods, instead took the number of Gold Award, the number of gold medals of the commodity, despite the gold medal and far Zhuo brand planning Fu Liang Xie gold medal helps brand marketing. In other words, a lot of the public brand of Guizhou tea and high tea brand, lack uniquely positioned to target consumers did not dig out the a reasonably series differentiation, it is difficult to impressed to consumers in the first seconds. Lot of Guizhou tea brand operation strategy is not high enough, the lack of a system of long-term planning for brand building, integration of resources is not enough, “beggar holding a golden rice bowl” phenomenon often occurs. Guizhou tea “dignitaries” precision “positioning” is imminent, it is imperative, then, what is the brand positioning? Three years ago, I was in a tea brand in Guizhou Forum highlights the issue: brand character, b