Polish the lighthouse in your heart.docVIP

 PAGE \* MERGEFORMAT 7 Polish the lighthouse in your heart The failure of many advertising campaigns can be foreseen in advance. However, if there is no a bright business decision-makers in mind the ‘lighthouse’, then the others can be predicted even if the ship crash does not help. Two years ago, a well-known domestic enterprise WR Japanese companies in order to restructure its teeth cleaning products market, held a simmering advertising than the draft. Wound up as a cutting-edge independent planners, I was also invited to refer to than the column. Finally, companies have chosen D, submitted to advertising companies ‘new plastic packaging’ creative programs for the sales pitch, but rejected our ‘Q component quick-cleaning teeth’ demand strategy. In this way, the president of the holding companies of the depth of our research report submitted to laugh too much love into a bookworm gas when it supplies a long history of cleaning teeth project forward, a writer can clearly predict a marketing trap. This is unforgettable experience, so I had to revert to a long-standing question: What is the correct and how to find and build an effective advertising strategy? In reality the majority of domestic enterprises will give us the most typical answer is: follow the sense of the. WR’s at the time was to do so. WR’s president that the plastic packaging production line is not only a focus of local government investment in technology projects, enterprises need to have an open confession, and the ‘new plastic packaging’ is a teeth-cleaning supplies in the progress of the project’s most prominent consumer should be most felt refreshing. As a result, the entrepreneur in mind from the outset, found that the selling point is the product only correct advertising strategy. Clearly, we can easily see from marketing decision-making ‘buys them on intuition’ approach will naturally suffer from the advertising campaigns produced a cancer-oriented thinking, the emergence of bad policy