Portfolio of development of the Road.doc

 PAGE \* MERGEFORMAT 12 Portfolio of development of the Road Every year on the market a large number of companies will launch a new product, but why the market has not been accepted by consumers everywhere the product? And why many companies develop new products always think they are very good, but is difficult in the market to be successful? The reason what not? Let us look at some of the following cases: - The beginning of a biscuit company introduced whole-wheat crackers, but only 8 of the whole product system, taste, that is 8 bar, although the concept of their products good, but after the listing is due to a combination of the terminal caused by lack of adequate sales poor - Introduction of a canned beverage companies ginger tea, a lot of investment in advertising and large shop city, want to be like Wanglaoji as the basis of this single product popular in the country, but because of the product in the consumer both seasonal and regional limitations, listed in soon the market stalled, - Introduction of a mushroom fine condiment business, its main items with the “four no” concept, namely: sugar, no salt, no MSG, no animal ingredients, this product is very consistent with the concept should be said that the health needs of consumers, but The listing is due to high prices and fresh enough, while the sales stagnation, - A canned product company launched a new “magic pot”, is very easy to open, one quickly enter the Beijing market after market system of the nearly 100 supermarkets stores, but it is difficult because a single product received by consumers, the cost input-output disproportionately, - Launch of a moon cake with the new concept company biscuit products, and has introduced the corresponding advertising, but because of its existing channels to buy the main channel, the operation mode operation is also the main products to the New Year, making the product listing flat sales performance, - Follow the leader of a candy company introduced ne