Positioning marketing five basic point.doc

 PAGE \* MERGEFORMAT 15 Positioning marketing five ‘basic point’ Positioning Marketing is a Chinese-style marketing in the local development of the past two decades, after the baptism of the fierce market competition, while the return to a rational course of testimony is that the Chinese market going through a massive price war, sales promotions, channels, war, war and other services and a series of disorder, bitter war of attrition, after the emergence of marketing in the history of the transcendence and upgrading again. Positioning marketing ‘punch through’, is ‘current affairs hero’, the product of step with the times and the market at the same time, but also comply with the development trend of marketing to promote sales of the heavy amount of constant change, the emergence of targeted marketing is to market development the inevitable outcome of a certain stage with the inevitable choice. Marketing Evolution Marketing in China has gone through three stages: One, the product phase, that is marketing stage, at this stage, because the material is not abundant, so the starting point of selling the company, work center is the production and use of the means is through enhanced productivity increase production capacity to achieve results, this stage is basically a planned economy under the conditions of products in short supply in the market an outstanding performance, is a typical ‘worries about the emperor’s daughter to marry’; two advertising stage, that is marketing integration phase, At this stage, due to the awakening of the market, media, information, diversity, etc., the starting point change in order to meet consumer demand, the integrated use of communication strategies to carry out marketing and so on, is the product of their work centers, using the means is through a good advertising creativity, to achieve greater awareness of the purpose of manufacturers and products is determined by the transition to a seller’s buyer’s market and the market econo