Preconceptions - Quick Start South Korean tourist market for two months to plan Documentary.doc

 PAGE \* MERGEFORMAT 21 Preconceptions - Quick Start South Korean tourist market for two months to plan Documentary High-speed flow of information in the market today, a new marketing opportunities, often fleeting. With the advantage of information asymmetry win over rival marketing idea is too naive and wishful thinking. Who can seize the opportunity to win? This is not just a marketing, technical and tactical issues. Critical moment, was to see who shot faster. The so-called Czech foot, first board, first into the dominated. CCTV Wuxi Film amp;amp; Television Productions last year around the Spring Festival, in just two months time to start a comprehensive South Korean tourist market is a success story. In early 2003, our analysis last year’s scenic tourist traffic movements, we found signs of a market transaction: This is an overseas market, South Korea Mission in quietly growing. On the surface, is large quantities of small groups is not eye-catching. Its absolute value is not too large, the entire tape is even negligible. However, if the cumulative sum of the number of teams in the fourth quarter, and its total ranking has quietly risen to the top five overseas missions. This is an unusual change! The first time we have made a rapid response. First, ask at the end of roots, quantitative qualitative survey of simultaneously Who started in 2003, the first month is February 1, earlier than usual. The various tourist attractions and travel distributors, therefore a hectic, year-end summary, annual inspection, billing, training, etc., everything go complex. It should be said at this point is not the best time for marketing. However, market opportunities has always been ranging from people. Worry about the outcome, it will only delay and harm the aircraft. We immediately adjust their work plans, the South Korean group inbound tourism market, roots started asking at the end of investigation. 1, the major Area Manager immediately transferred to the daily work