Prescription drugs hidden spread a little more smoke smell.docVIP

 PAGE \* MERGEFORMAT 11 Prescription drugs hidden spread a little more smoke smell 3 ‘incomprehensible’ ad Our television screens, the following three ads, highly visible, yet leaving many people confused, and even it feels unintelligible: One: It is to remind the public good: the weather turns cold, please prevention of colds, Yan Di advertising; Second: It is a wonderful blessing: the enjoyment of the green life, I wish you shou higher than the mountains; Third: as a fresh blue-yellow color, the plot for the elderly by a parachute descending from the sky, lines for the ‘drop a drop of the’ standard version is the ‘sub-Po-Ju’. With those racking their brains to the performance of creativity, the plot ups, star smile promotion, brand names and product image of the endlessly repeated television commercials compared to the advertising look a bit too low-key, there is no deliberate emphasis on product names, no products appear, there is no intuitive Features Introduction , saying that corporate image advertising, but there is no emphasis on corporate names. Light heard a yell, but do not know who is crying, and sell what it is sell to, what characteristics, have not said. Is it not a crazy ad factory, in the money-burning? In fact, Eye-old patients and the medical people know that these ads are also directly or indirectly reflects the product name, but hidden deep Bale: ‘Yan Di’ Sixth Factory of Harbin Pharmaceutical’s brand Luo Yan Di sp Su, the features are anti-bacterial anti-inflammatory; ‘TING than the mountains’, compared with the Tianjin Lisheng Pharmaceutical indapamide tablets, ‘sub-Po-Ju’ Shanxi Asian Bao Chinese medicine ZJ, functions are lower blood pressure . Why can not such as the OTC and health care products masterpiece advertising, but cautious and simply spread in the mass media to do it? In the final analysis, this is the prescription drug companies are forced to helplessly caught in the middle state of the communication strategies, i