Presents three major trends in South China beer market.docVIP

 PAGE \* MERGEFORMAT 8 Presents three major trends in South China beer market Balance the market will face challenges ‘If the Guangdong beer market compared to a tripod, Pearl River, Qingdao Jinwei three brands is to maintain its relatively balanced three-legged. In the Pearl River in Guangzhou as the center of the circle of the Pearl River Delta region, Jinwei in Shenzhen, Dongguan and other areas, Qingdao in the Pearl River Delta, Guangdong and other areas of their respective advantage. The short term difficult to change the pattern of this tripod, but as separate ways to complete the layout of beer giant, hard to live in peace among the various brands, Guangdong beer market, the relative balance may be broken. ‘An industry person commented on the current structure of Guangdong beer market. According to the author surveys the Pearl River in Guangdong is still the largest market share of beer brands. ‘In the Pearl River Delta, Pearl River’s market share above 50%’. Zhujiang Beer business for many years Liu Xi Wujing Li told the reporter. Qingdao Beer recently in Guangdong with ‘Carnival of Tsingtao Brewery South China’ as a carrier for brand promotion and improvement of dealers big customer system, but Kingway Brewery in the low-end beer market share rose rapidly, distributors evaluation, Qingdao and Jinwei operation the market focus has been different, but people feel the momentum Jinwei steeper. In 2006 in Guangdong, China Resources Snow Breweries play a ‘challenger’ role. According to dealers introduction, factory support, Snow beer distributor in Anhui Province came to the operation of the market in Guangdong. ‘Snow Beer in Guangdong have been relatively weak, strong strokes of local dealers more difficult. The provinces of Guangdong manufacturers to dealers to provide policy, network, and personnel support to those provinces dealers and snow for many years, passenger and good feelings. ‘A dealer said. It is understood that the practice of snow, and t