Priortizing strategic marketing third P.doc

 PAGE \* MERGEFORMAT 3 Priortizing strategic marketing third P Priortizing (priority) is actually the target market (MarketTageting) option, that is, on the basis of segmentation in the market, companies to enter that part of the market, or to give priority to satisfy that part of the consumer. The need for the target market is the diversity of consumer demand and enterprise resource limited nature of the decision. The diversity of consumer demand, so that enterprises can not meet all the needs of consumers; enterprise resource limited nature of the enterprise can not operate all of the products meet all the needs of consumers. Any business only in accordance with their own resources and consumer demand, engaged in a certain product, to meet some of the needs of consumers. Enterprises choose the basis and prerequisite for the target market is the market segmentation. Choose a certain segment of the market as a target market, such a strategy implies the idea: not satisfied with the overall market, accounting for a seat on the good and bad position, but in smaller market segments seeking to have more market share. This value orientation, not only for large and medium sized companies to develop market has a certain significance to the survival and development of small enterprises is particularly important. Limited financial resources, technology, weak, and in the overall market or a large market segments lack of competitiveness of small businesses, if on the basis of segmentation in the market and found that large enterprises or small did not take into account the unmet market demand, and the timely introduction of appropriate product to meet the needs of the consumer can still get huge profits. Number of small enterprises to exploit any tiny opening of the long, close Shiyibuque interests, in the fierce market competition, thrive, even in one ahead of the curve, its mystery in this. Select the target market should strive to avoid ‘majority fallacy’. If a comp