Press the principle of continuity planning.doc

 PAGE \* MERGEFORMAT 19 Press the principle of continuity planning The principle of sustainability refers to the news should serve as a corporate marketing plan in a routine, continuous manner, in order to truly play effect. As advertising can not be a one, as news is not planning to do once and once and for all, or else as time goes on, the first planned the publicity generated effects will gradually diminish, or even will have been completely forgotten. Therefore, in order to consolidate and expand the effect of the previous plan, we must constantly and timely launch of the next planning. Of course, news of the ongoing planning continuity than the ads are much more difficult. As long as there is sufficient funds, continuous advertising is unrestricted. The news is planning must be based on changes in world politics at any time seize the opportunity, can sometimes be encountered, but not impossible to. Therefore, to achieve continuity planning news, very test of the wisdom of planners. Here in my own two cases to illustrate the principle of continuity planning news. [Case] ‘Meijiawu’ Longjing, continuing four years of ‘tea press’ Planning In Hangzhou, if you want to buy Longjing Tea, you will find a strange phenomenon is that many stores are like Longjing tea by adding a ‘Meijiawu’ signs, which are actually rooted in my planning. West Lake Longjing tea is called ‘Green Queen’, while the Hangzhou West Lake Longjing is the only authentic origin. But in the past a very long period of time, because of Longjing tea market is extremely confusing, you want to buy authentic in Hangzhou West Lake Longjing really not easy. In 1998, when the auction Longjing tea in a meeting, a woman from Chengdu, Sichuan Province to 10,000 yuan at one or two of ‘high price’ to buy half a catty West Lake Longjing. I was once interviewed her, and she said he liked Longjing tea, Longjing tea in Hangzhou, the market may be too chaotic, and in order to Nenghe Dao authentic Longjing te