PR marketing strategy of Infernal Affairs style public relations.doc

 PAGE \* MERGEFORMAT 11 PR marketing strategy of ‘Infernal Affairs’ style public relations Seen ‘Infernal Affairs’ friends may still admire their clever ‘undercover agents and anti-undercover’ tactics. To this end, I am in long-term public relations marketing research process, we found a ‘Infernal Affairs’ style public relations, but this method is particularly suitable for power technology which has the ‘rising star’, to break the traditional strengths of the heavy barrier! Film ‘Infernal Affairs’ tells us that the two should not have their own identity are all people who almost live in a hell similar to the seamless environment, the dream are afraid someone expose his identity. In fact, even in a transparent market today, many sectors of the market environment is still like a ‘seamless hell’, like the dark. For example, health care restructuring before the dark back-room deals, in many industries there have been domestic brand strength is not timely and the phenomenon of international brands such high profits, as the rising star of our industry, is stand still agree with this trading model, or the courage to change this pattern ? Ochs, farmers spring, Beiji Rong, grains temple, pray for Jubilee, etc. Although the ‘risk industry, the large non-universal condemnation’, in the industry suffering ‘criticism’ or even ‘reprimanded’, but they have achieved market success, winning the consumer of all ages. I will now go through three cases, with cases described in the form of ‘Infernal Affairs’ style where the power of public relations. 1, Ochs is how to 200 outside the air-conditioning industry, among the top three from? Background: appliances, as one of China’s earliest mature industries, due to a number of brands previously have OEM experience, so competition in the market the most miserable home appliances, air-conditioning industry is no exception. Ochs, 1994, officially entered the air conditioning industry, but at the main meter, etc., in the air conditio