PR campaign planning and implementation skills.doc

 PAGE \* MERGEFORMAT 11 PR campaign planning and implementation skills PR campaign planning and implementation of an enterprise planning department, public relations companies, planning companies, advertising agencies at work in the commonly used technical means. A successful PR campaign can continue to raise brand awareness, recognition, reputation, loyalty, customer satisfaction, enhance brand image of the organization to change the public’s view of the organization to accumulate intangible assets, and from which to varying degrees, to promote sale. Many organizations have functioned public relations activities, but no goal, no focus, run out of steam, less rigorous public relations activities not uncommon. Some of the less well-planned PR campaign or crisis due to inadequate handling, leading to the activities of failure, suffer a greater loss, and even lead to accidents, causing casualties, subject to legal sanctions. Planning of public relations activities to follow the conventional way, but there are a lot of skill. One-third of planning, the implementation of seven parts. In conclusion, the author predecessors public relations plan based on the experience, combined with her years of large-scale event planning practice, and talk a bit about my personal views. Goals must be quantifiable Public relations activities, in particular large-scale public relations activities are often spent a lot of manpower, material and financial resources. A new product in the center spread of the city’s listing fees are generally one million yuan. Why be such a big PR investment? In order to business communication needs, in order to build brand awareness, recognition, reputation, in order to target more consumers to buy his product, which is the new public relations campaign to market goals. Extremely expensive to do no target activity is not desirable goal is not clear it is not worth it. I encountered some health care products companies to see peer-to do public relation