PR can be measured do-.doc

 PAGE \* MERGEFORMAT 4 PR can be measured do? Moderator: Hello everyone, Welcome to marketing parties, the subject we are discussing today the issue is about public relations measurement, some time ago, ‘China Business News’ published a ‘public relations can be measured’ article caused a lot of controversy, in the end public relations is not measurable? What are the criteria to measure? I would like to address this issue for customers as well as public relations firms are very necessary and critical, did not know what everyone think? Zhai Mei Mountain: In fact, I am very interested in this topic, because that is what we always look into the question, if there are ways to measure, what is the scientific method, This is indeed very important as the customer’s business. Feng Geng: This issue for me, the position should be between business and public relations companies, because I was a PR, but also in the dissemination of company, should first listen to a real public relations company. The effect of public relations public relations headache for the company’s most Pangzhuo Chao: I think this topic should be the problems faced by every public relations firm, as clients ask this question every time I do not know what the answer can only dispatch to the customer put the number of words, dispatches a wide range of media degrees, the number of interviews and other criteria, and then dispatch point is the density of detail, picture quality and so do I just put the hardware elements PR split, but these standards still do not have the results for the clients of the division of standards, it is still Debu a conclusive thing. There is still another way is to look at the results, such as sales increase, but in fact, increase in sales associated with a number of factors still can not measure out the public relations effect. So today I am willing to, and other colleagues as well as the ‘China Business’ are so powerful media to discuss this issue. TANG Lei: In this process