PR is very important to take this chance to.doc

 PAGE \* MERGEFORMAT 4 PR is very important to take this chance to We all know that regardless of communication or public relations activities, ‘opportunities’ are very important to keep the depth of excavation within the consumer needs and segments these needs, it will create a another market opportunity. In fact, to win the market opportunities, there are two major ways: First, to create; 2 use. Have the ability to create opportunities, of course very good, from the success is a step closer, however, very often we may immediately think of good ideas, this time a lot of planning, including the business staff will feel very troubled, not knowing how to cut into. In my opinion, at this time would require us to use their brains, to see whether they can borrow someone else’s ‘light’ to illuminate their own. In fact, you want to quickly reach its intended purposes, a very simple way is to ‘take this chance’, ‘free ride’, learn to stand on the shoulders of great men in terms of the world, which is the use of market opportunities. We are talking about business or public relations program, the can be divided into the following areas to carry out take this chance. 1, by stars, the source of the potential. In fact, this is very simple, we all know, is through the star endorsement, ‘authorities say’, etc. to obtain the public’s trust, which sparked audience groups to follow suit. 2, by country or industry-wide potential situation. This is an almost infallible method, often also stirred up the community, the public image and corporate social responsibility recognition. To give a very simple example, the Han emperor Liu Bang commoner origin, because at that time to see the times of hardship, the people she wanted a day at a macro level, Shi benevolence, and the people pledge to meet the needs of the common people in order to win the world. Similarly, whether for business or an enterprise of our own public relations, events, recognizing that the larger environment and