PR Marketing- to learn to walk with two legs.doc

 PAGE \* MERGEFORMAT 6 PR Marketing: to learn to walk with two legs September 6, Skyworth Group ‘health hope OK’ Hunan Qiyang love student activities on-site ceremony cum press conference was held in the Qiyang hotel. Thus, as the curtain of a 2003 Skyworth Group ‘Hope’ is a prelude to the country. This love as much as those involved in student activities, activities, breadth of coverage and influence of the large (Qiyang primary school students have nearly 10 million people, involving the family nearly 15 million households), the media team of the powerful, termed the current Skyworth Group the nation’s largest division - the social public welfare activities in the Hunan-Jiangxi branch the most. This public service activities actually consists of two parts: in part by the love student contributions, donations and media hype composition; the other part is included signatures, general manager of sales activity and new machines show promotion activities. Single-day sales during the event Skyworth TV 417 units. Progressive sales of 39 units, 1 43 rear projection, the proportion of large aircraft accounted for 37%, flat percentage of 28%, sales structure more reasonable. At the same time, through this activity, effectively boosting the rural customers flat machine, new machine delivery. We can say that it is the public welfare activities and the effective integration of business activities. It achieved a public service activities to enhance brand image, enhance the reputation of the purpose; and effective in achieving higher product volumes, firmly occupy the market share of short-term goals. Therefore, this activity reached a ‘offices and customers, a win-win; business prosperity and development of education in a win-win’ as a win-win situation. Therefore, we can put this through public service activities to improve the mode of operation that the short-term sales of the ‘walking on two legs’ of the marketing model. PR Marketing = PR Marketing If only the comm