PR Guru- Tseng Kuo-fan of the PR-minded.docVIP

 PAGE \* MERGEFORMAT 12 PR Guru: Tseng Kuo-fan of the PR-minded Trade-off, initial difficulties PR Xianfeng two years at the second assistant minister in the Xiang Xiang Ding Mu Tseng Kuo-fan worry comes just as the Taiping forces developed to its peak period, Tseng Kuo-fan’s hometown in Hunan has also been Taiping occupied some places, and once the siege of Changsha. To this end, the Qing court ordered a high-ranking officials around the court in the membership of the training Xiangyong in an attempt to curb the further development of Taiping. Tseng Kuo-fan is in this context began to build the Hunan Army. As Xiangyong does not belong to the regular army, so the cost depends on the pay Xiangyong in local fund-raising, much of it derived from the donor to rely on the local gentry, that is, Tseng Kuo-fan’s Hunan rely on ‘big eat’ started The. In the absence of government financial support, Tseng Kuo-fan from the first day of the establishment of Hunan are faced with serious public relations problem - if it is not public support, Tseng Kuo-fan’s Hunan will not be able to lend its support. Since the late Qing period, the court of corruption led to confusion in the armed forces managed loosely, as a regular army of the Eight Banners and Green Standard Army combat not only the poor but also very poor public image. Tseng Kuo-fan a beginning has recognized the impact of the public image of the war, so he set up one of a principle of Hunan determined not to rely on the government to provide salaries for in order to avoid controlled by bureaucrats, leading to the same result with the Green Standard Army -- he wanted to set up the one with a strong fighting are able to obtain popular support for Hunan. Zeng Hunan Pan in the formation of the first period of time, he has definitely had a public relations sense, he sensed that a good public relations it be possible to have the people, will it be possible to win the war. In Tseng Kuo-fan view, as long as the public re