Private enterprise marketing reflection recorded.doc

 PAGE \* MERGEFORMAT 6 Private enterprise marketing reflection recorded Why the same products, foreign brand products can do several hundred million domestic enterprises severely beaten, neither sales was not any profit? Why there are very few really big brand in domestic enterprises, capable of lasting more rare, the product life the cycle generally short-lived? true why some private enterprises occupational norms, professional is not subject to be see, the Fudge and stories has become a so-called professional managers pass? Marketing and management of private enterprises in the two major commonly fatal short board, simply have a product, but do not have the marketing core competitiveness, the lack of clear planning and layout, lack of management experience and talent identification interested in a variety of marketing myth and legend, but completely ignore sales law, ignore the management infrastructure and marketing based build and system efficiency, improve the implementation of a common problem of many private enterprises. A. Judge of the core competitiveness of enterprise marketing 1. Product competitiveness Product with outstanding competitive advantage, such as uniqueness, brand, covering advantages, etc.. Featuring a unique to have a certain amount of packaging conditions, both specifications, dosage form, route of administration differentiation or quality standards, the original research, first, imitation basis of the unique conditions have separate mob, and strive to get out as wonderful. has formed the brand in the channel and the terminal position of absolute dominance of the old products, and also means that occupy The cost advantage of the time, even change takes time, it also depends on the marketing strength in the trench warfare ability Competition too. Products are the primary elements of the enterprise sales force and customer choice, only enterprises with risk awareness, any product not live forever, and its normal life cycle,