Presumed Innocent PR 6 hours.doc

 PAGE \* MERGEFORMAT 11 Presumed Innocent PR 6 hours Will continue the process of enterprise development, some unexpected turn of events, and these events affect the sales of light who, in serious cases will be related to the corporate life and death. A few years ago in Nanjing Guan Sheng Yuan Food collapse the moment the company is a hard lesson. On the one hand educational enterprises to credit management, and asked the enterprises to make the crisis public relations. Between life and death in the enterprise timely public relations mediating dangers of enterprises to adverse incidents saved the day. Of much smaller, turning negative for the benefit of the resistance as a driving force. I have engaged in the food business has experienced a crisis. It was a year in July, we are the moon cakes in the major food store displays have been found the State Food and food safety regulator failed: exceeded the total number of fungi. Inspection results on the Internet and the central television publicity. First time, the Beijing branch manager informed the unqualified to the head office of information and reports Beijing Enterprises Group buy has been returned to the companies require the request of ... ... We are a joint venture in food production, even large enterprises. Mid-Autumn Festival every year in the production of high-end gift box cakes are the main Group buy, sell region to Shanghai-based. At this moment we have sold hundreds of thousands of boxes of mooncake gift vouchers, high-volume products have entered the production stage, the event of a consumer returns, the situation is unimaginable: Large Discount Group buy full-price sales should pick up even the times that price returns; tens of millions of raw materials; corporate image brand value; on the sale of 100 stores; Foundation operated for decades may be destroyed. The face of the company immediately held a market, marketing and production managers From EMKT. meeting to analyze the current situation: