PR Media Growth Tetralogy.doc

 PAGE \* MERGEFORMAT 5 PR Media Growth Tetralogy Dissemination of public relations, the two roles most important. One is customer service, another one is media relations. Customer service focus is to understand customer intent, maintain and close customer relationships and customer demand into a strategic plan, after confirmation, and customer communication was conducted after the implementation of communication and process management, which will eventually form of a report to the customer the results of . Such a role in the dissemination of public relations company called ‘client manager’. One can manage multiple ‘client manager’ who became ‘Account Director’. Media relations focus of the work is to understand the modus operandi of the media and journalists needs, and in the dissemination of planning based on accurate customer information is passed to the media, ultimately, would be pre-planning information into the media write about a good news, reviews, special , column, interview articles. Do this kind of people who work in public relations communications company in what we call a ‘media manager’. The media manager’s ability to work, as their experience in the industry in the accumulation of nanny-style from a pure eventually become a strategic partner of the media. Media personnel in professional development work, to go through the following four stages: 1. Nanny-style: At this level of media personnel in general for media commissioner. His main job is to do a good job media assistant, whether it is a relationship or communication itself, and dissemination of simply nothing to do with things. What’s immediately to help reporters looking for material, the reporter what is required to help immediately apply for only one purpose, access to the full trust and goodwill journalists and help he will send to the manuscript. 2. Sale Type: Able to do marketing power of media personnel in general would have been the media manager. He understood customer need