Poor drug promotions to operate Practice.doc

 PAGE \* MERGEFORMAT 21 Poor drug promotions to operate Practice Generic drugs, by definition refers to the more common drug, with clinical application of universal, curative effect, dosage larger, lower-priced features, and most of the national essential drugs. It is because of these characteristics led to the homogenization of generic drugs to compete, leading to killing each other on price, but it has a generic drugs despite their lack of financial strength, R amp;amp; D strength, marketing, network-based small and medium enterprises, for these enterprises, to find a generic medicine road to the success of the operation is no doubt imminent. Pu-medication in general for ordinary illnesses, most patients choose to produce common symptoms are to the nearest clinic, community health care institutions, hospitals and other terminal to the treatment, in procuring medicines, a few have the knowledge of life or medical knowledge of consumers would choose to to the direct purchase of pharmacies, so all kinds of out-patient clinics, community hospitals, clinics and other generic drugs is the main objective of the terminal, accounting for the majority of China’s population of farmers, working-class generic drugs is the main target groups, we can be in this category the market called the prescription drug market in rural areas. Prescription drug market in rural areas no longer has to do the prospects for a broad interpretation of a number of pharmaceutical marketing professionals have done a lot of elaborate. But how to make generic drugs target groups can be convenient to buy? How to solve the prescription drug market in rural areas scattered end-user access? How to create two distributors and retailers in the enterprise brand? How to help enterprises of a dealer as soon as possible fast distribution, expanding generic drugs cloth cargo rates and coverage, so that supply and marketing integration to achieve a win-win? Promotions will be held to address these issues