PR post-Olympic era Blue Ocean.doc

 PAGE \* MERGEFORMAT 5 PR post-Olympic era Blue Ocean Century look forward to seven years, trek, wonderful 16 days, the Beijing Olympic Games finally climbing the peak, the perfect curtain call. Beijing Olympic Games to the world, not just shock. Olympic passion will eventually recede, calm down and think, the world left us, can only only 16 days of sporting events do? The arrival of the Olympic Games for China paved the way to the world’s roads, or even to the world an opportunity to embrace China. Chinese companies gearing, competing for the Olympic hand, lost no time in the introduction of three-dimensional Olympic marketing strategy; because of the Olympic Games in the fast-changing news events, no doubt so that we personally feel that a public relations crisis management, communication and what is the meaning. ‘Beijing Olympics’ has put us into a vibrant new world of marketing communications. New media has brought unlimited space for corporate communications The arrival of the new media era, SNS social networking sites continue to upgrade corporate communications mode of transmission is undergoing change, to diversify the marketing communication and transparency. Of the Internet growing so fast the news spread of an excellent channel for product promotion. Especially in China, Internet users continue to climb, how, in this fertile soil on the side to create the greatest value is in the public relations company to upgrade an important part of the road. At the same time, 3G service launch of the gradual acceptance by the public will no doubt also for the enterprise opens up a new path. Win at the starting point is the key, make full use of mobile media, make marketing communications more quickly, more widely, more efficient and will also enable companies to win the wider market. Public relations and crisis communications CSR communication is more important In 2008, the shadow of economic recession in the global economy over the. China’s economy has en