Private Hospital Marketing- real people-oriented at last-.doc

 PAGE \* MERGEFORMAT 7 Private Hospital Marketing: real people-oriented at last? Private hospital development is difficult! This seems to be the beginning of 2006 almost half of private hospital operator’s another thorny issue. ‘Ad not allowed to do, the hospital medicine increases should be abolished, and 3-year tax holiday to the doctor allowed Zou Xue, and access to the system began. ‘China Hospital Management Society, the private branch of the Secretary-General Cho said that the five had been implemented or will implement the ban, some are issued directly to private hospitals. In the meantime, the Ministry of Health is considering the withdrawal of medical advertisements, and to develop relevant programs to the State Council. If this is approved and implemented, to pull a large number of patients who rely on advertising as the main means of operation of private hospitals will be nowhere to go. Some of these policy provisions are only in the brewing, but the private hospital in the policy has long been an embarrassing position is an indisputable fact. Compared with the national public hospitals, private hospitals were short of a number of market advantages, such as the same as the medical institutions, our public hospitals, private hospitals did not by the health department heads, but to the business sector registered and accepted the industrial and commercial departments. Therefore, the private hospital fees and taxes the equivalent of hotel and catering services tax mechanisms, in addition to the income tax paid, should also be turned over to about 8% of the sales tax, while the public hospitals do not have to pay the 8% of the sales tax. At the same time, private hospitals are new things, and therefore the concept of the consumer has not yet been fully accepted, which requires a period of consolidation. Coupled with a long time, China has formed a health administrative departments ‘running of hospitals’ pattern, although the state has repeatedly propo